Swisse
Swisse win a coaching session with Lleyton Hewitt
Bamboo Marketing Singapore delivered a money can't buy prize experience for Swisse products shoppers.
Partnering with Brand Ambassador and former world no. 1 tennis player Lleyton Hewitt, the contest winner enjoyed a trip for 2 to Melbourne, Australia, return business class flights, 5 star hotel accommodation at the Langham Hotel, 2 tickets to see the Australian Open tennis championship and a meet and greet plus a private tennis lesson with Lleyton, valued at up to $26,000 prize.
Entry was via SMS. Buy any participating pack of Swisse vitamins, minerals or supplements from a participating Singapore retailer to be eligible. Several hundred entries were received and 10% increase in sales of participating products vs no participating products.