Super Coffee
One of our favourite clients for trying something new in a highly competitive category. Here's a couple of our favourites over the years.
01
Win $1 Million Cash
A multi-mechanic promotional offer with a huge grand prize option.
First there was an on-pack sticker, directing shoppers to find a prize card inside the pack. There were two different prize cards types. One being a free gift card to be redeemed at BreadTalk. The second card type being a Super Golden Ticket, of which there were 30 only. Find the Golden Ticket to register your place in the main event game to be held at the end of the promotion.
At the main game event, there were 30 participants. Each guaranteed to walk out with a minimum of $500 but hoping to win $1,000,000 cash. We used an insured risk mechanic to secure the prize and one person lucky person was chosen to pick the correct number from 1 to 100 to win $1 Million cash, or win the consolation prize of $10,000.
The promotion was then extended into Malaysia with the chance to win RM1 Million, plus free cash prizes.
02
Mobile Legends
In a tactic to promote directly to a younger demographic, a partnership was made with gamers Mobile Legends. Buy Super Coffee or Old Town coffee, submit your receipt via WhatsApp and receive a free game code currency called diamonds, usually delivered within 24 hours after validating receipts. The more you spend, the more gaming currency you receive. As you would expect from this target audience, many tried "gaming" the system but with Bamboo's robust validation processes, the gamers were quickly sorted.
03
Instant Win
Always keen to try instant win mechanics, Super have explored a variety of techniques, prize offers and prize partners.